Moving towards metaverse — Realy, a trendy NFT platform, seamlessly connects the real and virtual worlds
Most of the “Z generation” is probably not unfamiliar with rap music, HIPHOP street dance, street art, skateboarding, street sports and other trendy cultures.
Trendy items are often characterized by scarcity, high value, and an active secondary market, with secondary transactions of sneakers alone exceeding $6 billion a year. Therefore, anti-counterfeiting is an immediate need for trendy brands; at the same time, liquidity is a key need for secondary trading of trendy brands.
Since celebrities are closely related to the trend industry, the trend industry has a very obvious fan economy effect. The fan economy effect can help blockchain and NFT go to large-scale application, which is also an effective entry point for the project named REALY in the industry selection.
The AMA will be separated into two parts:
1. Guests answer questions
2. Our guests will answer the questions asked by our community members
Please stay quiet at the first section and ask your questions during the second section.
Now, let’s start!
Question1:First of all, let’s welcome George to join CryptoJ’s community for the first time. can you tell us a little bit about Realy’s background and vision, and what problems can solve? Can you summarize the main features of the Realy ?
Answer：Hello everyone, it’s great to be here in the CryptoJ community and I hope to build the REALY meta-universe with you all in the future! So, in short, REALY is the world’s first trendy culture meta-universe, aiming to build the world’s largest trendy virtual city.
REALY is a project that has been using NFT technology to serve the trend industry since 2018, and the first phase is to use encrypted NFC chip + NFT technology to do anti-counterfeiting and corroboration transactions for tide brands, sneakers and tide games.
And this year, REALY has made further iterations and upgraded to a trendy cultural meta-universe. We are using Unreal Engine to build a virtual city, a meta-universe product comparable to 3A level games. We will bring brands, IPs, stars, KOLs and many other street elements such as trendy brands, trendy games, rap music, graffiti art, skateboarding sports, etc. into this virtual city to issue NFT. at the same time, we combine virtual and physical objects to seamlessly connect your virtual and real world life.
Question 2:Realy chose to introduce a unique “trend culture” as one of the main entry points of the project. Does this have something to do with the work experience behind your team? How did the team come up with this idea? Can you share with us some more stories about your team?
Answer：Our team comes from more of a trend industry background. I was the co-founder of INNERSECT, the international trend exhibition in Shanghai, and together with the godfather of trend, Chen Guanxi, we introduced globally famous trendy brands, limited edition sneakers and artists into the Chinese market, thus deeply accumulating trendy industry resources. In the process of doing business, we also found that anti-counterfeiting is the immediate need of trendy brands, and thus cut into the blockchain industry by using NFC+NFT technology.
And on the basis of anti-counterfeiting, we use the NFC chip to actually achieve the integration of virtual and physical objects, which becomes one of the foundations of the meta-universe. And all these brands and IPs have become important assets with brand appeal and fan base among the meta-universe.
Question 3:What’s the difference between Realy and Metaverse、Sandbox 、Decentrialand? What are the advantages of REALY Metaverse?
Answer: Let’s take the virtual real estate (core products of the metaverse) as an example. Metaverse like Sandbox and Decentrialand, their land blocks are virtually and visually isolated. Users cannot access their land block by building and walking on connecting roads like they would in real life or 3A RPG games.
In comparison, REALY metaverse was built with hyper-real 3D city life in mind, adopting the urban planning and the Japanese “metabolism” theory as the core ideologies. The REALY metaverse will be born with commercial value logic with extra attention to users’ overall metaverse experience. For example, users can build roa independently.
Question 4: We know that REALY has recently completed a strategic investment round led by Three Arrows Capital, with the important participation of District0x and other institutions. Before this,Multicon, Alameda Research and SNZ participated in a seed round，Realy has also cooperated with many projects,such as Bounce. Could you share with us the current progress of fundraising and cooperational progress?
Answer：Indeed Multicoin, Alameda, Three Arrows are all very important strategic investors for us, so our Metaverse product is also launched on Solana, and we will work with our investors, Solana ecosystem, and community to build the best metaverse product in the whole NFT industry on Solana.
In addition, NGC, DFG, Longhash, OKEX and other institutions are also our investors, and they will work with us on community, trading and overseas resources.
Question 5: In addition to projects with the crypto world, what other designers, brands and IPs has REALY worked with?
Answer：Digital fashion items, 3D art toys, virtual sneakers, music pieces and crypto arts will be the key NFT categories. We have also established official collaborations with well-known fashion brands like Revenge, Cactus Jack, and some well-known art toy brands like Doraemon, Snoopy, Instinctoy, and some well-known musicians and artists, we will release their virtual or physical NFTs in time.
All of these NFTs will be able to be worn on users’ avatars, displayed in their digital home, and traded in the gallery and market places. Some NFTs will also become usable equipment in the metaverse, such as skateboards, cars, and spaceships could be used as transportation tools in the metaverse. NFTs with additional features include other NFTs such as users’ virtual pets (our Bearaches).
Question 6: REALY focuses on the trend market. In your opinion, what is the combination elements of the trend market? What is the current state of the market? What will be the future development trend?
Answer：As mentioned before, the trendy market includes many street elements such as trendy brands, trendy games, rap music, graffiti art, skateboard sports, etc. It is a culture and lifestyle combination that is very rich. And the biggest feature of trendy culture is the deep combination with celebrity artists and KOL, which is also the most interesting place in my opinion. One of the biggest trends that emerged in this direction starting this year is that virtual idols are becoming a reality.
Domestic Internet platforms including Xiaohongshu, Tmall, Tencent’s games, and many consumer brands such as L’Oreal and Jiangnan Cloth, have launched their own virtual spokespeople; and major talent agencies, have also scrambled to start launching their own virtual idols and virtual artists.
Therefore, we have also signed some celebrity artists in China and the US, mainly Rapper, to help them create their own virtual image, and gradually launch exclusive virtual concerts and exclusive NFT for them, and will introduce cooperation with famous brands, which can attract fans of both artists and brands. 2D era has Instagram, Weibo and Jitterbug, so 3D era needs What kind of product is needed to carry virtual idols and KOLs? That’s our Metaverse product.
Question 7: Realy recently tweeted some progress about the project upgrade, such as solana, Metaverse, NewLuxury Platform, Bearache NFT, etc. Can you share more with us?
Answer：Now users can participate in the purchase of Our NFT Bearache.
Each Bearache is a ERC721 NFT to be minted on Ethereum. There are 10,000 unique NFTs in total, containing over 30 different design styles and over 150 different design elements.
Each Bearache also contain a VIP membership of the REALY Metaverse, and Bearache holders will have numerous exclusive membership benefits, including priority rights for limited NFTs.
Later, we will upgrade the Bearaches to 3D versions, and it will become the virtual pet in Metaverse, which will be the first, limited edition functional virtual pet NFTs in REALY metaverse, a status symbol of users’ metaverse identities.
Question 8:Regarding value capture, how is REALY ‘s tokenomics designed, how do you incentivize users to hold tokens for a long time, and what are the application scenarios for tokens?
Answer：REALY will issue metaverse’s governance token — REAL. The REAL token’s tokenomic focuses on two aspects,
One is to incentivize the operators of metaverse’s lands and shops, who will get REAL tokens according to numbers of active users and trading volume on their lands or shops. The more active land owners will get more airspace and underground development rights, all towards building a hyper-real functional 3D city.
The second aspect is community governance. REALY Metaverse will be a democratic virtual community, all decisions related to users’ interests should be decided by votes of users. Further, the right of construction of each land parcel will be granted to the land parcel owner. Hence, where land parcel owners can together vote for decisions on structures circumventing multiple land parcels with different owners. Stakeholders can participate in voting by staking their corresponding REAL tokens.
Question 9:What are the next steps for REALY？Will there be any new products?Will you launch your own NFT product? Will it cooperate with other projects and IP? Can you share with us the roadmap?
Answer： Recently The Bearache NFT sale will be launched at 10 PM SGT on Sep 16th. please don’t miss that！
In the future, we will also release rare NFT mounts, with rich types, such as mecha fighters, flying dragons, and so on.
And we will launch the first version of REALY Metaverse in October, and the first virtual concert will be in December this year.
The second version of the product will launch in December ，including blockbuster features and events such as virtual cities and virtual concerts, so stay tuned.
Finally, welcome everyone follow us on Twitter and join our TG community:
• https://twitter.com/RealyOfficial
